About Ashley Evenson
Founder of AE Marketing Collective with 18 years of strategic marketing leadership, translating data into actionable insights that drive revenue growth and market share expansion.
Strategic Marketing Leader
I'm Ashley Evenson, the founder of AE Marketing Collective. With 18 years of experience as an accomplished strategic marketing leader, I excel at translating data into actionable insights that drive revenue growth and increase market share.
My expertise lies in digital innovation and developing customer-first marketing strategies grounded in data and digital marketing best practices. Throughout my career, I've worked at a range of organizations, from agencies and tech companies to a Big 3 management consulting firm.
These experiences have given me a unique combination of strategic insight and hands-on marketing expertise. I'm known for my skill in enhancing team capabilities and am respected as a thought leader in the rapidly evolving marketing landscape.
Industry Experience
B2B
Lead generation optimization, account-based marketing strategies, and sales funnel development for enterprise clients.
Ecommerce
Conversion optimization, customer acquisition strategies, and revenue growth through digital channel optimization.
Entertainment
Recording artist album launch and touring campaign strategies. With measurement solutions around charts.
Travel/Tourism
Seasonal campaign management, destination marketing, and customer journey optimization for travel experiences.
SaaS
Product launch strategies, user onboarding optimization, and demand generation for technology platforms.
QSR
Multi-location marketing strategies, promotional campaign execution, and digital ordering experience optimization.
Career Journey
Early Agency & Media Experience
Built foundational expertise across account management, media planning, and digital advertising.
Advertising Leadership, AdTech Company
Led ad technology solutions across 70+ websites and 100+ mobile applications.
Digital Media Leadership, Agency
Transformed agency capabilities from basic digital to full-service, achieving 90% revenue growth over two years. Led strategic initiatives, new business development, and pioneered first-to-market programmatic OOH strategies.
Marketing & Media Leadership, Bain & Company
Led transformative marketing solutions for Fortune 500 companies, driving revenue growth through strategic initiatives including $500M spend optimization and multi-million dollar campaign results.
Fractional Leadership & AE Marketing Collective
Founded AE Marketing Collective, providing fractional CMO and VP of Digital services, bringing together agency creativity, consulting rigor, and brand-side execution in a flexible model.
My Approach
At AE Marketing Collective, I offer personalized marketing solutions tailored to your business needs. My fractional leadership and project-based consulting services focus on strategic planning, campaign management, and marketing analysis.
Whether you're aiming for revenue growth, increased market share, or improved customer engagement, my approach combines strategic discipline with flexibility and creativity.
With me, you're not just hiring a consultant—you're gaining a partner committed to your success. I bring a results-oriented mindset, leveraging data-driven insights to deliver impactful marketing solutions.
Ready to Drive Results Together?
Let's discuss how my unique blend of strategic insight and hands-on expertise can help accelerate your marketing goals.
Let's Connect